How Green Is Your Prompt

A nonpartisan guide to AI's environmental impact

Jon Ippolito

Professor of New Media
Director, Digital Curation graduate program

๐Ÿ˜ @jonippolito@digipres.club ๐Ÿฆ‹ @jonippolito.net ๐Ÿฆ/๐Ÿงต @jonippolito ๐Ÿ”— linkedin.com/in/jonippolito
Ai Impact Risk Acronym Slide 1080
Ai Impact Risk Acronym Slide 1080
Ai Impact Risk Climate Title
Ai Impact Risk Climate Title

๐Ÿคทโ€โ™‚๏ธ Disclaimers

Let's focus on Scope 1 emissions

Ai scope 1 dominates

"Operational emissions dominate AI hardware lifetime at 70% to 90% of total emissions, with manufacturing emissions under 25% and data center construction emissions under 5%."

Other environmental effects

Diagram showing Scope 1, 2, and 3 emissions Ai Impact Risk Climate Ewaste
Ai Impact Risk Climate Ewaste
what_uses_more_quiz_slide_a
what_uses_more_quiz_slide_a
what_uses_more_quiz_slide_b
what_uses_more_quiz_slide_b

๐Ÿš€ Champions v. ๐Ÿ’€ Critics

open_ai_microsoft_sparks_synergetics_india
open_ai_microsoft_sparks_synergetics_india
bender_emily_stochastic_parrot
bender_emily_stochastic_parrot

๐Ÿ’€ Misleading claim: "LLMs are parrots"

LLMs can discover things stochastically.

Ai Vector Space Linear Average 1080 Ai Vector Space 3D Average 1080

Stochastic processes can surface insights.

Ai Impact Risk Drug class= FromThePage AI tasks

๐Ÿš€ Misleading claim: "AI's impact is a known quantity"

Industry has no incentive to share data.

Chart showing lack of transparency in AI industry reporting
Industry opacity makes true environmental impact difficult to measure

๐Ÿ’€ Misleading claim: "massive water per prompt"

Ai Impact Risk Climate Water

A bottle of water per email assumes:

  • ๐Ÿ“ง 10-50 medium-length ChatGPT queries per email
  • ๐Ÿ“ Location with poor water usage efficiency
  • โšก No improvement in data center efficiency since 2020
The "bottle of water per email" claim oversimplifies the issue

๐Ÿš€ Misleading claim: "negligible water per prompt"

Ai Impact Risk Climate Energy
  • โš”๏ธ Mistral reports 45mL per query (2025).
  • ๐Ÿ“Š If a "median" query includes code then it could be an order of magnitude lower than a typical text query.
  • ๐Ÿšฐ Requires municipal water, which strains local infrastructure
  • โ˜€๏ธ 2/3rds of recent data centers built in water-stressed areas (Bloomberg 2025)
Map showing data centers in water-stressed regions
Water usage estimates vary significantly depending on query type

๐Ÿš€ Misleading claim: "negligible electricity per prompt"

Ai Impact Risk Climate Energy

Results vary dramatically based on:

  • ๐ŸŒ Local energy source (x2)
  • ๐ŸŒก๏ธ Local data center climate (x3)
  • ๐Ÿ”ข Number of prompts (x10)
  • ๐Ÿงฉ Prompt complexity (x30)
Electricity usage varies widely based on multiple factors

๐Ÿš€ Misleading claim: "A low per-query footprint = low impact"

bates_mill_lewiston_data_center_ai_ann_2.

โŒ Misleading claim: "focusing on AI distracts from serious impacts"

Teen depression trends related to social media usage Map showing US states with social media legislation
Learning from social media: an opportunity to act earlier
ยข

AI's impact on digital curation tasks

Task
Energy
๐Ÿ“ท Digitize a photo
1 ๐Ÿ’ก lightbulb-minute
โ˜๏ธ Store 1 GB in the cloud for a month
5 ๐Ÿ’ก lightbulb-minutes
๐ŸŽฌ Migrate 1 minute of video (QuickTime to AV1)
25 ๐Ÿ’ก lightbulb-minutes

Ordinary archival tasks are relatively low in energy consumption compared to AI tasks.

๐Ÿคทโ€โ™‚๏ธ What can we do?

Individual solutions

  • ๐Ÿ“– Wikipedia
  • ๐Ÿ” Google "-ai"
  • ๐Ÿ•™ Temporary chat
  • ๐Ÿค "Be concise"

Collective solutions

  • โš–๏ธ Press for regulation (LD 912)
  • ๐Ÿ“ฃ Press for data center transparency
  • ๐Ÿ› ๏ธ Tools for transparency and accountability

๐Ÿ› ๏ธ Tools

Nelson Yess Lab Team Members 2026

What Uses More Exercise

Can you find equivalences by tweaking the parameters, e.g. how many:

  • ๐Ÿ“ AI paragraphs equals 30 minutes of ๐Ÿˆ TikTok?
  • ๐ŸŽฌ AI videos equals an hour of ๐Ÿฟ Netflix?
  • ๐Ÿ–ฅ AI lines of code equals 1 hour of ๐ŸŽฆ Zoom?
  • etc.

Links for today's workshop:

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