How Not to Succeed at Social Media

Conference #MAM2018 • Twitter @jonippolito • Instagram jonippolito

Inspirations

DigitalCuration.UMaine.edu (internships!)

TinyUrl.com/mam2018socialmedia

Don't

Don't abstain

Social media fail

Beyonce Pro Anti Instagram

Dinosaurs And Birds

Don't neglect

Social media fail

Starbucks Hashtag Hijack Nat Hist London

Social media fail

Mcdonalds Hashtag Hijack

Social media fail

Metgala Hashtag Hijack Condom

Metgala Hashtag Hijack Pizza

Don't overcontrol

Social media fail

Dot Museum Website

Social media fail

Student Smithsonian Poster Jackson

Student Smithsonian Poster Genghis

Student Smithsonian Poster Roosevelt

Do

Play

Lacma Snapchat With Museum Image

Help others play

hybrid-brow

Vangoyourself Montage Europeana

hybrid-brow

Escher Social Media Nc Museum Of Art

Immerse your audience

Pick your demographic

Pew Foundation study

Demographic quiz

Social Media Demographics Xvga

Viral metaphor

Viral Media Metaphor Xvga

Plan a campaign

Viral Campaign Planner

Use the right tools

Band together!

DigitalCuration.UMaine.edu (internships!)

TinyUrl.com/mam2018socialmedia

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